Advertiser, Data Analyst, Photographer
Graduate Student
Columbia University, Graduate School of Arts and Sciences
I am a graduate student at Columbia University, majoring in Quantitative Methods in the Social Sciences. While focusing on learning real-world analytics skills, I am also very interested in media strategy, photography, and front-end (website) development.
Things to say...
I chose a career in advertising because I enjoy the combination of social science and math. I find the
research and analysis involved in advertising fascinating, and I love uncovering insights into consumer
behavior. Understanding how people think and what drives their decisions is an important aspect of
advertising, and it's a challenge that I enjoy taking on. I also appreciate the power of storytelling in
public communications and the ability to create impactful productions that resonate with audiences. For me,
advertising is a dynamic and exciting field that combines my passions for research, analysis, and creative
storytelling.
Studying advertising at Newhouse, Syracuse University was transformative for me. It developed my data
skills, broadened my perspective, and developed my leadership. As a student, I took on leadership roles,
developed team skills and became culturally competent. Studying at Newhouse gave me the tools to succeed in
the industry and as a person.
More about me
Besides that, I am also a photography enthusiast. I like to visit the wilderness in my free time for outdoor photography and aerial photography, and I also like to use specific lenses for portrait photography. You can see some of my photographies on this website.
I am from Ningbo City, Zhejiang Province, China. Below is a photo of my hometown. Ningbo is a very beautiful southern city in China. After graduating from high school, I went to the United States to pursue a bachelor's degree.
